Google Web & Local Search Ranking Algorithm Updates Over Weekend

Starting around Friday, April 23rd or so, there seems to have been an unconfirmed Google Search ranking algorithm both on the web search results side and the local search results side. There is chatter in the SEO forums, coupled with the automated tracking tools picking up big changes, it does seem like we had some sort of unconfirmed update.

from Search Engine Roundtable https://ift.tt/3dWAYiJ

Google: A Page Needs To Pass Quality Checks For Indexing

Gary Illyes from Google said on Reddit that for a page to be indexed by Google "the content still has to pass quality checks." If that content does not pass the quality checks, Google may not index it even if you manually try to submit the page to Google for indexing.

from Search Engine Roundtable https://ift.tt/3dPIago

Google: Breadcrumb Placement Does Not Matter For SEO

Google's John Mueller said when it comes to breadcrumbs, the links you see on pages that tell you where you clicked from, the placement and location of those breadcrumbs don't really matter for SEO. John said "no, the placement doesn't matter for SEO. We use breadcrumbs for crawling (finding internal links) & for rich results (structured data); both don't depend on placement of the breadcrumbs."

from Search Engine Roundtable https://ift.tt/3ntmp9h

Google On How It Recognizes Authors Without Authorship

Google's John Mueller described how Google is able to recognize an author and all of that author's content and mentions across the web, without supporting authorship markup anymore. In short, John said Google can do this when all of the author's articles link back to a central bio page or central location.

from Search Engine Roundtable https://ift.tt/3dPERWw

Another Android Statue With Mask & Vaccine Bandaid At The GooglePlex

from Search Engine Roundtable https://ift.tt/32NEK7p

Research: Vaccine is Driving New Online Search Opportunities via @sejournal, @martinibuster

New research shows vaccinations are driving online search and ecommerce opportunities. Bounce back in these key areas

The post Research: Vaccine is Driving New Online Search Opportunities appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3sNfl8p

Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns

In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.

from The Moz Blog https://ift.tt/2QVPm1A

7 Ways to Easily Set Up an SEO Content Strategy via @sejournal, @JuliaEMcCoy

Create meaningful, effective content that drives quality traffic to your website. Learn how in this comprehensive guide on developing a winning SEO content strategy.

The post 7 Ways to Easily Set Up an SEO Content Strategy appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3dPs46x