When & How to Disavow Backlinks in 2021

It’s been nearly nine years since Google rolled out its Disavow Tool. This guide covers how and when to use it, and the potential risks and benefits.

from The Moz Blog https://ift.tt/3aLVwIK

AMP & Google Top Stories Rankings: An Independent.ie SEO Case Study via @sejournal, @dansmull

Independent News & Media's Head of SEO shares the results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings.

The post AMP & Google Top Stories Rankings: An Independent.ie SEO Case Study appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3e0c8ON

Why Top of Funnel Matters & How to Win Buy-in for It via @sejournal, @justinlugbill

Companies reach an inflection point where they should invest at the top of the funnel. If they don't, continued market share hangs in the balance.

The post Why Top of Funnel Matters & How to Win Buy-in for It appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3nxXdyn

Google Adds 3 New Features For People Ready to Travel Again via @sejournal, @MattGSouthern

As search trends show a renewed interest in travel, Google is adding new features to help people find the safest ways to travel.

The post Google Adds 3 New Features For People Ready to Travel Again appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3gLTc84

SEO Considerations for Early Funding Phase Start-Ups via @sejournal, @TaylorDanRW

Planning for SEO and organic search strategy early on for a start-up is beneficial. Find out why and learn the areas to focus on first.

The post SEO Considerations for Early Funding Phase Start-Ups appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3eACtCd

How to Use Instagram Ads to Find Your Customers & Build Followers via @sejournal, @johnelincoln

Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers!

The post How to Use Instagram Ads to Find Your Customers & Build Followers appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3nqKX2O

Google Ads Earnings Up 32% While Microsoft Bing Ads Earnings Up 17%

Both Microsoft (Bing) and Alphabet (Google) announced earnings last night and both had pretty big uplifts with their search advertising revenues and earnings. Microsoft was up 17% for its search advertising revenue category and Google was up 32% for its search advertising revenue category, year-over-year.

from Search Engine Roundtable https://ift.tt/3dYFhdl

Google: Do Follow - Rel="Follow" Is Not A Thing

Google has a few link attributes that allow you to tell Google not to pass any link signals from the link to the site you are linking to. There is the classic rel="nofollow" and the newer rel="ugc" and rel="sponsored". But no, there is no do follow or rel="follow" attribute.

from Search Engine Roundtable https://ift.tt/2QuMaKv

The Layer On Top Of Google Search Web Rendering Service

There is an interesting tidbit you can learn about Google's web rendering service (WRS) in the latest JavaScript SEO hangout with Martin Splitt of Google where Martin said he is "spilling the beans a little bit" by sharing that there is a layer on top of WRS that handles "prioritization, error retry, quality of service guarantees, caching and it also interacts with a crawling subsystem to actually fetch things."

from Search Engine Roundtable https://ift.tt/3vpuMFB

Google News Publisher Center Design Updated/Tweaked

Google has made design updates to the Google News Publisher Center. I don't know if new functionality was added, it does not appear so, but maybe I am missing something. I'll be honest, I do not use the publisher center that often, so I'm really not sure.

from Search Engine Roundtable https://ift.tt/3aKaFdx