Moving from Consultant to In-House SEO with Melissa Fach [Podcast] via @sejournal, @brentcsutoras

Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and search industry content editor to taking on a massive change – going in-house to manage enterprise SEO content at Cox Automotive. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi, everybody. This is Loren Baker, founder of Search Engine Journal and with me today, I have Melissa Fach of Cox Automotive. Did I pronounce it correctly? Melissa Fach: You did. Loren Baker: I called you Melissa Fok […]

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How to Set Up Google Tag Manager for Better PPC Tracking via @sejournal, @timothyjjensen

Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.

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3 Proven Ways to Earn Search Rankings & Links via @sejournal, @jeremyknauff

Mix your quick and easy link and rank building tactics with more difficult, longer-term techniques to gain a competitive SEO advantage.

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3 Ways SEO User Intent Can Drive Higher Lead Quality via @sejournal, @hethr_campbell

Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads.

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13 Essential Online Writing Tools to Help Improve Your Content via @sejournal, @mirandalmwrites

Improve the quality of your writing, produce more successful content, and learn to manage your time with these online writing tool recommendations.

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Google Search Console Stops Reporting On Scroll To Text

Google has stopped displaying the scroll-to-text data in the reporting within Google Search Console's performance report. It started showing this August 2020 but now Google is no longer showing this information in Search Console.


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Google AdSense Pauses Related Search Experiments

Google announced that is is temporarily pausing the ability to create custom search style experiments for your related search styles in your Google AdSense account. Google said it hopes to bring this feature back by early July 2021.


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May 2021 Google Webmaster Report

Last month in the Google webmaster, SEO and search world was pretty busy to say the least. We had a few unconfirmed Google updates but on top of that we had the product reviews update rollout and the delay of the product experience update.


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Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More via @sejournal, @hoffman8

Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here's what we know.

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Verizon To Sell Yahoo & AOL For $5 Billion After Buying Each For ~$5 Billion

In 2015 Verizon bought AOL for about $4.4 billion while AOL was under Tim Armstrong's leadership. Then in 2016, Verizon bought Yahoo for about $4.83 billion while Yahoo was under Marissa Mayer's leadership. Now, in 2021, Verizon is selling 90% of both companies to a private equity firm for a total of $5 billion.


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