Changing A Bit Of Content Based On IP Address; Google Likely Won't Penalize You

Technically, if you change your content based on the IPs or user agents visiting that piece of content, specifically giving GoogleBot different content than your users, that would be against Google's cloaking policy and warrant a Google penalty. But based on the intent of that change, most likely, you won't be penalized.

from Search Engine Roundtable https://ift.tt/3f0z6V5

Google Confirms Your Content Be Indexed But Not On All Data Centers

Google's John Mueller confirmed something most of us know, that your site and/or pages can be indexed by Google Search but that not all data centers may have that URL in that specific index at the same time. John said it is rare to see but it can happen.

from Search Engine Roundtable https://ift.tt/3uBIViQ

Google Talks Hypothetically About Speed As A Ranking Factor - It's Small

Google's John Mueller, Gary Illyes and Martin Splitt released their latests "search off the record" podcast where they pretend to create a search engine named Steve and discuss how they would build it out. One topic they spent a lot of time on is the topic of page speed (i.e. the upcoming page experience update) and how much it would be weighted.

from Search Engine Roundtable https://ift.tt/3nQyq8Q

Google My Business Wheelchair Accessibility Attributes

A week or so ago, Google added to Google My Business the ability to add attributes to your business listing that specify if your business is wheelchair accessible. This includes wheelchair accessible entrance, parking lot, restroom, seating and maybe more.

from Search Engine Roundtable https://ift.tt/3tmKWy7

Metal Scraps G Google Logo

from Search Engine Roundtable https://ift.tt/3trrHU2

Convince Your Boss to Send You to MozCon Virtual 2021 [Plus Bonus Letter Template!]

You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan.

from The Moz Blog https://ift.tt/3eXTqqj