Google: Put Unique Content Above The Fold via @sejournal, @MattGSouthern

As an SEO best practice, the above the fold area of a webpage should have at least some content which is unique to that page.

The post Google: Put Unique Content Above The Fold appeared first on Search Engine Journal.



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Moz Acquired By iContact With Plans to Improve SEO Toolset via @sejournal, @MattGSouthern

SEO software provider Moz has been acquired by email marketing company iContact with plans to continue offering both sets of tools.

The post Moz Acquired By iContact With Plans to Improve SEO Toolset appeared first on Search Engine Journal.



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Daily Search Forum Recap: June 4, 2021

Here is a recap of what happened in the search forums today...



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Moz Acquired by iContact Marketing Corp

We're thrilled to announce our acquisition by iContact Marketing Corp! Check out Sarah and Michael's chat discussing the details, and please celebrate with us as we chart the future of Moz together.



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27 Must Ask Questions for New SEO Clients via @sejournal, @wburton27

Ask these 27 questions to help ensure you have a smooth onboarding process and are set up to improve ROI and meet their business objectives.

The post 27 Must Ask Questions for New SEO Clients appeared first on Search Engine Journal.



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Search News Buzz Video Recap: Google June 2021 Core Update, News Trust Signals, UGC Penalties, CLS Metrics & Google Ads Cryptocurrencies

It was a pretty busy week, with Google releasing a new core update after not having one is about six months. This core update is named the June 2021 Core Update and Google said part two of this update will rollout next month...


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The 10 Most Harmful Mobile SEO Mistakes via @sejournal, @ab80

Here are 10 mobile SEO mistakes you should avoid to ensure you remain in the SERPs, drive traffic to your site, and keep visitors happy.

The post The 10 Most Harmful Mobile SEO Mistakes appeared first on Search Engine Journal.



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How to Get a Google Analytics Certification (& Is It Really Worth It?) via @sejournal, @AdamHeitzman

Getting certified in Google Analytics won't be easy, but it will help you advance your career. Here's a walkthrough of the process and benefits.

The post How to Get a Google Analytics Certification (& Is It Really Worth It?) appeared first on Search Engine Journal.



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Google Test Layouts For Local Panel On Mobile Search

Google seems to be testing a bunch of variations and adjustments to the local panel in the mobile search results. Amy Toman posted a few examples on Twitter, both video screen casts and screen shots.


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Google My Business Removes Ability To Edit Or Create Short Names

In 2019, Google My Business added the ability for businesses to create short names - i.e. short URLs - for your Google business profile in Google Maps or Google Search. Well, Google said it will no longer allow businesses to create or edit their short names anymore.


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