Google 2021 Search Central Unconference On June 21st

Google has announced less than 12 days before the event kicks off that they are bringing back the Google Search Central Unconference. It is on June 21st at 3PM UTC (11am ET) and you can register over here.

from Search Engine Roundtable https://ift.tt/2TkuuC3

Exact Match Keywords Are Not Selected In Google Ads; It's Likely About Eligibility

Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is "seeing a growing number of instances where this is the case."

from Search Engine Roundtable https://ift.tt/2TXwu3G

Google: There Will Never Be Stability In The Search Results

Here is a good line from Google's John Mueller who responded to someone asking for less algorithmic updates; he said "here's a secret: there will never be stability, unless someone turns off the internet."

from Search Engine Roundtable https://ift.tt/3cvvtGz

Almost Half Call It AdWords 3 Years After Google Rebranded Google AdWords To Google Ads

It has been almost three years since Google rebranded Google AdWords to Google Ads and still almost half of us still refer to it as AdWords or Google AdWords and not Google Ads. I'll be honest, I call it Google Ads now but I write it a lot, so that helps.

from Search Engine Roundtable https://ift.tt/2ThYAWO

Google: Ranking Ranking Factors Is A Bad Idea

Google's John Mueller said on Twitter that it is a bad idea for Google to try to rank its ranking factors. To say content is more or less important than links, or to say one search ranking factor is more important than an other, was a "was a bad idea for us to frame" it that way.

from Search Engine Roundtable https://ift.tt/3cwEizD