Google: There Isn't All That Much Trick In Search

Google has published its most recent Search Off The Record podcast, and it is filled with a lot of good nuggets like always, but I wanted to highlight one part of it where Gary Illyes from Google said that "there isn't all that much trick in search." Meaning, even for those that work inside Google, there aren't that many ways to trick Google to rank your site better.

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2021 SEO Periodic Table Now Available

10 years ago, the folks at Search Engine Land (that includes me) released the first edition of the SEO Periodic Table. Since then, we've updated the table a few times as SEO has changed over the years. We did it again for the 10th anniversary of the table - and I honestly think this version is the best one yet.

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Google Tests Article Carousel For Author Knowledge Panels

Google is now testing showing article carousel sliders within the knowledge panel for some journalists or authors. It would show in the knowledge panel section for when you search for their name.

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How Do Google Algorithmic Slow Rollout Work?

Google often says that is algorithmic updates, be it core updates, page experience updates, and other search related updates can take several days to several weeks or even several months to fully roll out. What does that mean, how does that work? I was asked on Twitter by an SEO named Jabroni Slayer "How exactly (technical explanation) do they roll it out several weeks?"

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Now Live: Google My Business Performance Report Direction Requests & Website Visits

Last month we reported that Google updated its documentation to say the new Google My Business performance report will soon have driving direction requests and website visits. Well now, according to Colan Nielsen, Google is rolling out those metrics slowly to businesses.

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