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Daily Search Forum Recap: July 29, 2021

Here is a recap of what happened in the search forums today...

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Quiet Week After The Google Link Spam Update; Maybe It's Being Felt Now

On Monday, Google announced a new algorithm update named the link spam update. I've been following the SEO chatter both in the public white hat and black hat forums, and the chatter is super limited. Very few SEOs are saying they saw ranking declines or improvements since the announcement. But now, I see some of the tracking tools noticing changes as of this morning.

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Google: Generally The Localized Version Of Your Site Gets Its Own Signals

Google was asked if you have an English version of your site for years and years and then expand the site to France. So you create an FR subdomain or subfolder for the French users. Does the English version signals pass through to the French version of the site? Gary Illyes from Google said generally no.

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Google: You Do Not Need To Switch Rel Nofollow To Rel Sponsored

When Google announced the new link spam update, a ton of confusion arose with that announcement. The confusion was mostly around do you need to change your nofollow links to rel=sponsored for affiliate or similar links. The answer is no, nofollow is fine and you won't get in trouble for using nofollow instead of rel sponsored.

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