Google: Changing IP Addresses A Non-Issue But Can Impact Crawl Rates

Google's John Mueller said that when you change your sites IP address, maybe because you are moving to a new server, it would be mostly a "non-issue" for ranking and SEO purposes. But it can have a temporary impact on your crawl rate as Google learns how much it can crawl the new server.

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Google Page Experience Update Fully Live In Search & Top Stories

Google has announced yesterday afternoon that the Google page experience update is now done rolling out, this includes being fully live in Google Search and Top Stories. Google said in a week, it will also be fully live in the Google News App.

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Bing Search Tests "Skip To Web Results" Button

Microsoft Bing is testing a feature to let searchers skip down to the web results, past the ads, past the knowledge panels and direct answers and people also ask boxes and just see those web results. The link is attached to the left side bar of the page and anchors you down to the proper portion of the search results.

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Google Ads Quality Score Not Changing But Maybe Focus On Ad Strength

With Google's plans to drop support for expanded text ads for responsive search ads, some paid search experts are asking if the Google Ads quality scores will change. Ginny Marvin from Google said on Twitter no, "Quality score isn't changing."

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Video: Google Kirkland Volleyball Match

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How to Use STAT to Find SEO Opportunities at Scale

Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.

from The Moz Blog https://ift.tt/3zI7xJw