Google Chicago Rooftop Yoga

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How to Calculate Your SEO ROI Using Google Analytics

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.

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Daily Search Forum Recap: September 3, 2021

Here is a recap of what happened in the search forums today...

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Search News Buzz Video Recap: Sept 1 Google Search Update, Title Changes, Google Ads RSAs, Search Console Data Lost & More

This week, I posted the monthly Google webmaster report - catch up there on search topics you may have missed. Google may have done a search ranking algorithm update on September 1st. Google did say the page experience update is done rolling out...

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Google: Prerendering With GoogleBot You Don't Need All Your Site's Functionality To Work

Martin Splitt from Google said it is not necessary to have all your site's functionality operate like it would for a user, when you are prerendering for GoogleBot. He said you don't have to worry about this for Google Search purposes.

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Google: Changing IP Addresses A Non-Issue But Can Impact Crawl Rates

Google's John Mueller said that when you change your sites IP address, maybe because you are moving to a new server, it would be mostly a "non-issue" for ranking and SEO purposes. But it can have a temporary impact on your crawl rate as Google learns how much it can crawl the new server.

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