Google Ads Phrase & Broad Match Keyword Preferability & BERT

There is a ton to pack into Google Ads announcement that they named "matching the most relevant keyword to every search." There is a change to both phrase and broad match keywords when they match are handled, what happens when they are not identical and how Google uses BERT to better match keywords to queries.

from Search Engine Roundtable https://ift.tt/3u6MRch

Microsoft Advertising New Search Ad Attributes For Marketing With Purpose

Microsoft launched 32 new business attributes you can add to your search ads on Bing. These attributes are called Marketing with Purpose Business Attributes and are in the categories of inclusion, environmental, community/social responsibility and accessibility.

from Search Engine Roundtable https://ift.tt/2XPqgF6

Confirmed Google Ads Outage Causing Billing Confusion

Google confirmed there was an "account outage issue" that resulted in some ads to stop serving for a period of time in the afternoon of September 22nd. This caused a bunch of advertisers to be confused when they reviewed their stats and billing reports.

from Search Engine Roundtable https://ift.tt/3o0CsOh

Bing Image Search Upgrade With V3 Of Aesthetic Model

Microsoft announced on the Bing blog that it has made some serious improvements to Bing Image Search over the past few months. Microsoft credits its use of the updated version (V3) of the Aesthetic model for these improvements.

from Search Engine Roundtable https://ift.tt/39yTcDH

Google Adds Booking Links & More Information For Points Of Interest

Google announced it is rolling out new booking links and information for points of interest. Google said "in the months ahead, we'll also begin showing information and booking links for experiences in a destination, like wine tasting in Paris or bike tours in California."

from Search Engine Roundtable https://ift.tt/3kB32eA