Vlog #143: Miriam Schwab On The Startup World

In part two (part one over here) with Miriam Schwab is the co-founder and CEO of Strattic, a static hosting and publishing platform for WordPress...

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Google: We Don't Classify Sites By Technology Platform Or Infrastructure

Google's John Mueller said that the search engine does not classify the type of site you are based on the technology platform or infrastructure it uses. So if you use WordPress for your site, it doesn't mean Google will say your site is a blog. If you use WooCommerce, Google won't automatically say your site is e-commerce related.

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Google: Trust Is Not A Matter Of Just Links Pointing To A Site

Google's John Mueller said that when it comes to Google trusting a website, "when it comes to trust it's definitely not a matter of just links that are pointing at a website." He first said that trust is not something Google has a score for.

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Microsoft Advertising Partners With Shopify & Google Ads Partners With BigCommerce

Google and Microsoft announced new partnership deals on the ad side. Microsoft Advertising now partnered with Shopify to integrate your products on your Shopify with your ads on Bing Search. Google Ads partnered with BigCommerce to list your products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store.

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Google: We Don't Hard Code YMYL Categories Into Our Algorithm

Google's John Mueller was asked if energy supply types of websites would fall into the YMYL, your money - your life, category and thus have to hold to a higher standard for E-A-T concepts. John said, he doesn't have an "absolute answer" because Google does not have categories "hard-coded in the algorithms."

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