Google Said The Penguin Algorithm May Not Just Ignore Links, It May Target Whole Site

When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting links. Meaning, Google would simply ignore the spammy and bad links and your website would not be demoted because of those links. Well, Google said sometimes Penguin can also demote your site.

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Google Logo Wishes You An imPECKable Halloween

Google has a special Doodle, Google logo, on its home page today and last night for Halloween. The theme of this Halloween Doodle is around wishing Google searchers an "imPECKable Halloween."

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Daily Search Forum Recap: October 29, 2021

Here is a recap of what happened in the search forums today...

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Search News Buzz Video Recap: Google Search Update On 10/26, Continuous Scroll Confusion, Search Console API Updates & Meta

This week, we almost made it without reporting on a Google search ranking update but we did have one, maybe on October 26th. There is confusion around Google's continuous scroll and the impact it has on Search Console reporting...

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Google Search Handled Facebook Name Change To Meta

The big news yesterday was that Facebook announced its new company name - Meta. Yes, Facebook's company name is Meta. Like meta data, meta tag, and all the other metas that Google Search might have ranked prior. But when Facebook's announcement came out - the Google Search results adapted quickly to rank this breaking news.

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