Official: Google Desktop Page Experience Update Coming In February 2022

We now have an official date for when Google will be bringing the page experience update factors/signals to desktop. Google said it will start the rollout in February 2022 and complete that rollout by the end of March 2022. The same factors, outside of mobile friendliness, will be used for the desktop version.

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Goodbye Google My Business & Hello Google Business Profile

Google has changed the name of its local business management product once again. I think that might be sixth time, or maybe more, Google has changed the name of this product. It is now known as Google Business Profile, no longer will it be called Google My Business.

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Google Zurich Welcome Back Sign via Martin Splitt

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Google November 2021 Spam Update Rolling Out

Google announced last night that is has begun rolling out a new algorithm update targeting search spam. The new update is named the November spam update and should take about a week to rollout fully.

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Google Search Has No Objective Metric For Adultness

Google's John Mueller said that the search company does not have "objective metric for adultness." He said if you need to have some sort of direction on what Google Search would consider adult content that might be filtered by SafeSearch, use the content policies help document as a "rough classification" for that.

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