Google Confirms Links To 404 Pages Are Not Counted

If you have a lot of links to your site, but some of those links are pointing to pages that no longer exist and serve a 404 not found status code - those links technically are not helping or hurting your site in Google Search. John Mueller of Google said on Twitter if "link goes nowhere, so we drop it."

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Google: Not All Websites Need To Be An Authority

Google's John Mueller said in a video hangout the other day that not all websites need to be an authority. He said there are tons of small websites that just try to sell something, something small, not in a competitive niche and you don't always need to be an authority he said.

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Google Staircase Rainbow Prism Wow Effect

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Google Winter Season Doodle

Today is the first day of Winter in the Northern Hemisphere and for it, Google has this hedgehog walking through the snow. But did you know the hedgehog's sibling is also in the Southern Hemisphere walking through the beaches with a first day of Summer Doodle?

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Daily Search Forum Recap: December 20, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google search fluctuations have not slowed down...

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