Google Confirms Links To 404 Pages Are Not Counted

If you have a lot of links to your site, but some of those links are pointing to pages that no longer exist and serve a 404 not found status code - those links technically are not helping or hurting your site in Google Search. John Mueller of Google said on Twitter if "link goes nowhere, so we drop it."

from Search Engine Roundtable https://ift.tt/3yQ9zaL