Import Your Universal Analytics Goals Into Google Analytics 4

Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property as conversion events in your Google Analytics 4 property.

from Search Engine Roundtable https://ift.tt/YUbdlI3

Google Things To Consider In Google Shopping Listing Detail Page

Google is also trying the Things To Consider feature not just in the main search results but also in product/shopping detail listing pages. I am not sure if it is the same algorithms working here or if it is just a similar title, but the title is "Things to consider" and then breaks down what you can consider when buying this product.

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Bing Search Video Previews Expand To Show Related Videos

I am not sure if this is new, but this Microsoft Bing search feature is slick. When you see video results in the Bing Search results, then mouse over that video preview, it will expand to show you a larger preview. If you hold your mouse cursor over the preview a little longer, the preview will expand downwards to show you related videos.

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Google: Don't Change URLs and Change Them Back For SEO Testing

Google's John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for SEO testing but generally, with SEO, changing URLs, is not a recommended strategy unless you are fixing an issue of some sorts.

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Gong In The Google Office

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