New Google Search Algorithm Ranking Fluctuations On December 26th

While it has been calm for the past several days, today is a new day and I am seeing some signs of more volatility and ranking fluctuations as of the past 24 hours or less. Some of the automated tracking tools are picking it up, and I am seeing some renewed chatter in the SEO industry.

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Google: "Here" Is Bad Link Text

Lizzi Sassman from Google said in this morning's Google SEO office hours that using the anchor text "here," the text for your hyperlink, is simply "bad link text." Instead, you should use more descriptive text for the page you are linking to.

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NBA and Google Water Bottle

NBA and Google Branded Water Bottle

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Daily Search Forum Recap: December 28, 2022

Here is a recap of what happened in the search forums today...

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Google: Links On YouTube Won't Help Your Google Rankings & SEO

An SEO asked if links on YouTube videos will help with your Google SEO. Then someone said that it would help get your content indexed faster. Both are false and myths because YouTube links have nofollow attributes on them, so Google does not count them.

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Google: Building Your Site On Bad Links Over Time Will Have A Lasting Effect

Google's John Mueller provided some advice on a site that seemed to have been hit due to bad links. He said on Mastodon, "If you've built the foundation of your site on bad links for a longer period of time, that will have a lasting effect even if you suddenly fix some things."

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Catching Up On Bing Search User Interface & Search Experiments

Over the past several weeks, I've been collecting a number of Microsoft Bing search experiments and user interface tests. It has slowed down a bit this week, so I'll share most of them below.

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PSA: Google's Passage Indexing / Ranking Helps Google Better Understand Messy Content

It has been a while since I heard anyone talk about Google's passage indexing, technically should be passage<<� ranking. So when it came up on Mastodon again, I figured I'd remind you all what it is and what it is not.

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Google Speed Bumps

Google Color Speed Bumps

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Daily Search Forum Recap: December 27, 2022

Here is a recap of what happened in the search forums today...

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Google: Spam Update Hits Won't Be Fixed By Removal Internal Duplicate Content

Google's John Mueller said that removing internal duplicate content and other technical issue fixes won't lead to your site recovering from a Google spam update. John said that these spam updates look more at the "actual content" than if you have technical issues or duplicate content on your site.

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Google Ads To Allow Some Cannabidiol (CBD) & Hemp Ads In Some Regions

Google Ads will soon allow some cannabidiol (CBD) and topical, hemp-derived CBD products to be advertised on its network. Google posted this policy update and said this begins on January 20, 2023.

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Wicker Chair At Google

Google Wicker Chair

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Daily Search Forum Recap: December 26, 2022

Here is a recap of what happened in the search forums today...

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Calmer Christmas Weekend For The Google Search Results

It seemed a lot calmer this past weekend, Christmas weekend than we had it a while in the world of Google search volatility. This is a good thing since we really want to see the two Google ranking algorithm updates wind down before yearend.

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Lizzi's Crochet Googlebot & Crawley Are Outstanding



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Daily Search Forum Recap: December 23, 2022

Here is a recap of what happened in the search forums today...

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Google Tests About Carousel For Websites

Google is testing a new search feature to tell you more about a website. This is an "about" carousel that shows more information about a site, including information from the site itself and third-party sites.

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Rusty Google Room

Rusty Google Room

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Daily Search Forum Recap: December 22, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Just an update for you, the Google search results are still very turbulent...

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Google: Our Search Algorithm Doesn't Look At Words Per Section

Google's John Mueller said on Mastodon that the Google Search ranking algorithm does not look at words per section or the word count in different sections of your page.

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Google Comments On Making Mastodon More Search Engine Friendly

There is an interesting thread on Mastodon where Danny Sullivan and John Mueller, both of who work at Google, talk about making Mastodon more search-engine friendly. The thread was started by Gabe Rivera of Techmeme, when he wanted a way to search Mastodon.

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Google Developer Groups Shades

Google Developer Groups Glasses

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Daily Search Forum Recap: December 21, 2022

Here is a recap of what happened in the search forums today...

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Google PSA: Sitemaps Are Hints, Not Orders

Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will index and rank that content.

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