Google: No Such Thing As "Back To The Same" For Search Rankings After A Site Revamp

The other day we covered how Google's John Mueller said that there is no way to prevent traffic loss after a website revamp. John this morning added that there is also no "back to the same" as you were in search rankings before that website revamp.

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Google Ship Carrier

Google Ship Carrier

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Daily Search Forum Recap: September 12, 2023

Here is a recap of what happened in the search forums today...

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Google: Very Few Robots.txt Files Are Over 500KB

Gary Illyes shared a nice little tidbit on LinkedIn about robots.txt files. He said that only a tiny number of robots.txt files are over 500 kilobytes. I mean, most robots.txt files have a few lines of text, so this makes sense but still, it is a nice tidbit of knowledge.

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Google: Use Hreflang When Sitelinks Go To Wrong Country Version

Google's John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, "This is kinda what hreflang is for (and even that isn't a guarantee that languages/regions won't mix)."

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Google On Content On E-Commerce Category Page: Stay Away From Low-Quality Blurbs

We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those category pages, make sure they are not low-quality, auto-generated blurbs of text.

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Google To Force Some Suspended Advertisers To Get Verification Before Lifting Suspension

Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not apply to advertisers who do monthly invoicing.

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Another Google Surfboard

Google Surfboard

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Daily Search Forum Recap: September 11, 2023

Here is a recap of what happened in the search forums today...

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New: Google Search Console Shows Merchant Center Visibility Issues & Changes

Google announced that Google Search Console will now show Google Merchant Center visibility issues and changes in new reports. There are two new reports, the first report shows when products stop appearing on the Shopping tab due to any issues and the second shows changes clicks and improve ranking of products on Google Search.

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New Google Business Profiles Reinstatement Process (US)

In the coming weeks, Google will bring the EU version of the Google Business Profile reinstatement process to the US. Local SEOs are buzzing about it because it converts the process into a wizard that walks you through the steps but more importantly, it seems you get one chance at reinstatement and that it is.

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"Google" Street Paint In Binary At Google Kirkland Office

Google Street Paint In Binary

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Daily Search Forum Recap: September 8, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google's August 2023 core update is officially done rolling out...

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Hidden Room At Google Boulder Office

Hidden Room At Google Boulder Walnut Office

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Daily Search Forum Recap: September 7, 2023

Here is a recap of what happened in the search forums today...

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Google Retro Looking Chairs

Google Retro Looking Chairs

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Daily Search Forum Recap: September 6, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Google August 2023 Core Update Volatility Yesterday - The Final Wave?

We are expecting Google to announce that the Google August 2023 core update has been completed any minute now. But yesterday, I believe we saw another wave of volatility, maybe the final wave of fluctuations before Google calls this update as being done.

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Golden Deer Head Mantel At Google Office

Golden Deer Head Mantel

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Daily Search Forum Recap: September 5, 2023

Here is a recap of what happened in the search forums today...

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Google Fixed The Search Console Canonical URL Reporting Bug

From the end of July through just a couple of days ago, Google has had this weird error for some sites in Google Search Console. In short, Google Search Console was reporting the wrong canonical URL for some pages. Yesterday, September 4th, it seemed like Google fixed the issue.

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Google SGE Drops Local Results (5 Local Pack)

When Google launched its Search Generative Experience, the AI-powered answer embedded local results from Google Business Profiles in a local pack. In fact, it was a "five pack" but now, Google is no longer showing the local pack at all - at least at the time I wrote this story.

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Google Local Negative Reviews Hack Leads To Harassment & Abuse

Did you know that Google is totally fine with customers leaving negative reviews and then every few months they "update" that negative review just to ensure the review is labeled as "new" and remains at the top of all the other positive reviews?

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Google: Content Quality Is Not About Typos But Overall Quality

Google's John Mueller said when it comes to rankings, Google doesn't really care too much about typos here and there but rather the overall quality of the site's content. I guess I am in luck on this sight (did that on purpose), don't you think?

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Sunflower At GooglePlex with Peter The Greeter

Sunflower At GooglePlex with Peter The Greeter

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