Daily Search Forum Recap: December 22, 2020

Here is a recap of what happened in the search forums today...

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Learn Actionable Content Strategies That Convert at SEJ eSummit via @MrDannyGoodwin

At SEJ eSummit, you'll learn how to build new content strategies that convert to sales, plus actionable advice from the leading content marketing pros.

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3 Things You Must Know About SEO in 2021 via @AndrewDennis33

2020 was full of unexpected events that affected SEO. Are you ready for 2021? Here are three things you need to keep in mind.

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Google Local Panel Ad For Lawyers Test

Google has been showing some ads in a local panel listing for years now, even sometimes showing a local listing with a competitors ad smack on top of it. But Ben Fisher said he has spotted, for the first time, an ad on a lawyer's local listing in the Google search result.

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How Long Do Stories Last On Google Discover

Ever wonder how long an article or story typically lasts on Google Discover? What is the average stickiness of a story displaying on Google Discover? Valentin Pletzer told me he measured 6,000 URLs and found that 6% last for only an hour but 61% last for between one hour and 24 hours.

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Does Google Disallows Rich Results On Adult Web Sites?

Google's John Mueller said that he does not believe that rich results would work in Google Search for adult oriented web sites. But if you read the guidelines for rich results, only the critic review and product rich results specifically say adult web sites are not allowed, the rest, there is no mention of it.

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Not All Google Search Algorithms Are Suitable For Machine Learning

While Microsoft seems to have gone all in on machine learning in Bing, Google has seem not to. Even when we are about to skip over to 2021, John Mueller of Google said on Twitter "there are always so many algorithms in play; some are more suitable for machine learning than others."

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