Fulfill Untapped Customer Demands Through Your Faceted Navigation

By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.

from The Moz Blog https://ift.tt/3yxLMuX

Daily Search Forum Recap: July 7, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

from Search Engine Roundtable https://ift.tt/3hjPqCW

Google: Don't Worry About Spammy Links From Content Going Viral

Imagine that one day I would write a story here and it would go viral, and get an insane amount of attention. Okay, I wrote a few stories that have done that. But should you be worried about the spammy links viral stories attract? The answer is no, according to Google.

from Search Engine Roundtable https://ift.tt/3qPRBBc

Google On Third Party PageRank-Like Metrics

Google's John Mueller shared some of his thoughts on third-party metrics that try to replicate Google's internal PageRank metrics. PageRank is one of many signals Google uses for ranking websites in Search, the importance of PageRank in Google's search ranking algorithms have been debated over the years with more and more saying it has less weight now than it did early on.

from Search Engine Roundtable https://ift.tt/3hHGu9s

Google Search Console Performance Report Can't Be Seen In Real Life - Here Is Why

A very common question I see SEOs and publishers ask is that they see that Google Search Console shows them in position 3 for a query but when they look at the actual search results page, they are not in that position. Or similar related questions that what they see in the actual search results does not match what they see in the performance report in Search Console.

from Search Engine Roundtable https://ift.tt/3dQJFuo

Bing Search Results Turn Gray On Hover Over Page Selector

Here is another interesting Microsoft Bing feature in its search results. Hover your mouse cursor over the pagination page selector on the footer of the search results and if you look at the search results above it, they all turn gray.

from Search Engine Roundtable https://ift.tt/3dUaqOm