How to Create Cornerstone Content That Google and Your Audience Will Love

Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.

from The Moz Blog https://ift.tt/2UlPNo0

Daily Search Forum Recap: July 19, 2021

Here is a recap of what happened in the search forums today...

from Search Engine Roundtable https://ift.tt/3eCkXy7

Vlog #129: Richard Nazarewicz On SEO For The Wall Street Journal

In part one of my interview with Richard Nazarewicz with spoke more about his career and approach to SEO for a global news organization. In part two we got into a huge array of SEO topics...

from Search Engine Roundtable https://ift.tt/2TkKJQ1

Google Tries To Clarify Google News Inclusion But Did It Help?

Danny Sullivan of Google published a blog post on Friday named answers to some common questions about appearing in Google News. Sadly, I honestly don't think this will lead to less questions and frustration from new publishers and their questions around sites appearing in Google News or not.

from Search Engine Roundtable https://ift.tt/2UppRHW

Google Hotel Search Ads With Images

It looks like Google is now testing shows image extensions in the Google Hotel Ads. Lluc B. Penycate, who follows the hotel space carefully in Google, noticed this and said this is the "first time seeing images in Google Ads for hotel branded searches."

from Search Engine Roundtable https://ift.tt/3hN3Rj2

Google My Business Support Hours Of Operation Details

Google My Business offers support options on their web site and now it may even show you the hours of operation for those support channels. Here is a screen shot from Usama Ali on Twitter showing this support feature.

from Search Engine Roundtable https://ift.tt/36Klrhh