One Secret to Improve SEO in 2021: Guestographics

Link building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them. One method to improve SEO and brand awareness that marketers haven’t utilized broadly yet: designing guest infographics.

from The Moz Blog https://ift.tt/3BnSh5R

Daily Search Forum Recap: July 20, 2021

Here is a recap of what happened in the search forums today...

from Search Engine Roundtable https://ift.tt/3zh4RBZ

Google: Core Updates Can Impact People Also Ask (PAA) Results

Google's John Mueller was asked if a core update can have the people also ask (PAA) results show up more or less often. John said yes, it can, just like it can with rich results and featured snippets.

from Search Engine Roundtable https://ift.tt/3kBC0V1

Google Math Solvers Rich Results Added To Performance Report Search Appearance Filters

Google has added yet another filter options to the Google Search Console performance report. This is under the "search appearance" filters that list over a dozen specific search result types or features. You can now see "Math Solvers" which is a newish rich result that help people solve math problems in Google Search.

from Search Engine Roundtable https://ift.tt/3wM5lyo

Google Posts Now Work For Hotels & Hospitality Listings In Google

Nevena Ivanova shared a screenshot of her seeing that Google Posts are now working for her hospitality clients. Google Posts work on most Google My Business listings but hotel and hospitality is a different beast. I don't think it works for all hospitality Google listings yet but it is working for one of hers.

from Search Engine Roundtable https://ift.tt/3wQi1UT

Google Search Key Moments Videos Support SeekToAction Markup

Google now officially supports SeekToAction markup for videos on your site, so that you can use the SeekToAction markup to communicate the key moments (timestamps) Google shows for videos in Google Search.

from Search Engine Roundtable https://ift.tt/3xUPVsO