How to Carry Out Content Audits — Yes, Plural

A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing and reporting on strategies. Here’s how to conduct that ongoing audit.

from The Moz Blog https://ift.tt/3ilqLyc

Daily Search Forum Recap: August 3, 2021

Here is a recap of what happened in the search forums today...

from Search Engine Roundtable https://ift.tt/3A73Mx8

Why Is There No Discover Data In Google Search Console API? There Is No Query.

The Google Search Console Performance report API does not include Google Discover data. We've known that for a while. But the question is why? John Mueller of Google said the reason is "partially because there's no notion of "query"."

from Search Engine Roundtable https://ift.tt/3ymd2wX

Google: If You Remove A Part Of Your Site, The Site Will Rank Differently

Here is one of those classic John Mueller responses, where the Googler said "So, asked differently, if you remove a part of your website, will that website rank differently? Yes, of course it will. It's a different website afterwards." Classic.

from Search Engine Roundtable https://ift.tt/2WEWpyj

Poll: SEOs Split On How They Will Nofollow Sponsored Links

Aleyda Solis posted a Twitter poll last week after Google published its suggestions around the link spam update and nofollow vs rel sponsored attributes. The poll showed that SEOs are very split around how they will or will not handle sponsored links.

from Search Engine Roundtable https://ift.tt/37icT1q

Google: Coming Back In Search Is Faster Than Dropping Out In Search After Downtime

John Mueller of Google said on Reddit the other day that generally speaking he has seen that it is faster for sites to return to the Google search results after experiencing site downtime than it takes for the pages to drop out of the Google search results.

from Search Engine Roundtable https://ift.tt/3Ce64Mz