UTM Tagging for Google My Business

Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.

from The Moz Blog https://ift.tt/3jvKP07

Daily Search Forum Recap: August 5, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has removed the "safe browsing" signal from the Google page experience update...

from Search Engine Roundtable https://ift.tt/3Aky53z

Safe Browsing No Longer A Google Ranking Signal

Google announced that it has removed the safe browsing signal as part of the page experience update. In fact, Google implied it was never used as a signal, saying the it is "clarifying that Safe Browsing isn't used as a ranking signal."

from Search Engine Roundtable https://ift.tt/3fyBeoc

User Queries Help Google Determine What To Show In Knowledge Panels

Ever wonder why some knowledge panels show the authors books, while others might show movies or TV shows and maybe less or more information. Google sometimes determines what to show in a knowledge panel based on how people search for that person or entity.

from Search Engine Roundtable https://ift.tt/3lzFkR4

Google Search Tests Discussions Carousel

Looks like Google is testing another design and layout for displaying forums in the search results. Now Google is labeling this "discussions" and showing it in this two column and multiple rows carousel interface.

from Search Engine Roundtable https://ift.tt/3fuWHOL

Google Ads Search Terms Report Stops Hiding All Searches

Back in September 2020, Google announced it would show less search term data in the Google Ads Search Terms report. As you can imagine, the advertising community was not happy. But something changed yesterday and all the search term data is now showing in that report.

from Search Engine Roundtable https://ift.tt/3lxyCe9