The Top Skills to Look for When Hiring Your Next In-House SEO

Hiring the wrong person for your business’s critical SEO work can waste time, energy, and resources. While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert.

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Daily Search Forum Recap: August 23, 2021

Here is a recap of what happened in the search forums today...

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Vlog #134: Paul VanHevel and Lily Ray of Amsive Digital On Fixing Sites After Google Core Updates

So you may remember Lily Ray, she was on vlog number two where I went to her office in NYC and spoke about SEO topics at her company named back then Path Interactive. Well, post vaccination...

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Google Hears Title Snippet Feedback, Hopes To Improve Results & Maybe Add Search Console Tools

Last week we were the first to report on the change Google made around its titles in the Google search results. In short, Google seems to be showing less titles from the title tags than it did the week prior. Google has been listening to the feedback and has said it hopes to make improvements based on what SEOs have been sharing.

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Google Ads Conversion Value Rules For Smart Bidding

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience.

from Search Engine Roundtable https://ift.tt/3Dd8JGK

Google Ads Adds More Custom Columns For Reporting

Two weeks after Ginny Marvin of Google asked what additional custom column metrics you'd like to see in Google Ads, Google has announced the addition of four new metrics. They include Search impression share, Click impression share, Display impression share and all phone call metrics.

from Search Engine Roundtable https://ift.tt/3DcXy0P