The Guide to Targeted-Impact Link Building

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.

from The Moz Blog https://ift.tt/3mOLSvs

Daily Search Forum Recap: August 31, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

from Search Engine Roundtable https://ift.tt/3jtDhMS

Google Tests Expandable Search Snippet Carousels

For the past couple of weeks, people have been showing me a feature in Google search that shows expandable snippets in a carousel format. Kind of like expandable sitelinks of some sorts. I thought I saw this before, but it was actually something Bing launched a few months ago, not something Google was testing.

from Search Engine Roundtable https://ift.tt/3mJFaqJ

Google Search Console Performance Report Data Lost Completely

Last week, we reported that the performance report in Google Search Console for the dates of August 23rd and 24th had missing data. We were hoping Google would be able to retrieve and backfill the data, but it seems the data is lost forever and will not be backfilled.

from Search Engine Roundtable https://ift.tt/38rCzt3

Google Internal Tool To Check Site Quality

Google's John Mueller said a couple of weeks ago that he has internal tools to look at sites or pages and see if a site is low quality. He said this in the August 20th video hangout.

from Search Engine Roundtable https://ift.tt/2WBUs5Z

Google: Don't Blindly Replace Your HTML Title Tags With Google's Titles

So now there are some SEOs asking if it makes sense for you to replace your HTML title tag with the title Google selected to show in the Google search results. John Mueller from Google said no, don't just do that blindly - if it makes things better for your users, sure but don't assume Google's algorithms are right here.

from Search Engine Roundtable https://ift.tt/3DwuYrA