Daily Search Forum Recap: October 27, 2021

Here is a recap of what happened in the search forums today...

from Search Engine Roundtable https://ift.tt/3nz7YkD

Google Continuous Scroll Does Has No Impact Search Console Reports

As you know, Google is rolling out continuous scroll on mobile search. To be honest, in my original reporting on this topic, I covered both the image of Search Console and Google Ads reporting - saying there is no direct impact outside of how user behavior may change. But it seems some are still asking about how this change impacts the performance reports in Search Console.

from Search Engine Roundtable https://ift.tt/3GqRa7V

Google Search Ranking Algorithm Update On October 26th

There may have been a Google search ranking algorithm update on the smaller side on or around October 26th. There was both some limited chatter on that day, limited in that is was more than the norm but less than a huge update. And many of the tools showed elevated volatility on or around October 26th.

from Search Engine Roundtable https://ift.tt/3Cm8W9R

Respected American Journalists Ask If Google Search Is Now Significantly Worse

A few respected American Journalists the other day asked on Twitter if you are noticing Google Search get "significantly worse" than it was previous years. Journalists such as Jesse Eisinger, Chris Hayes and Herb Greenberg all chimed in about this topic and Danny Sullivan, a former journalist who now works at Google, took notice.

from Search Engine Roundtable https://ift.tt/3Beg9rn

Google Ads Earnings & Microsoft Bing Ads Earnings Both Up Over 40%

Google and Microsoft both released earnings statements last night and both were impressive. Alphabet reports Q3 revenue of $65.1B, up 41% year over year with net income of $18.9B, which was up from $11.2B year over year. Microsoft reports Q1 revenue of $45.3B, up 22% year over year with net income of $20.5B, which is up 48% year over year.

from Search Engine Roundtable https://ift.tt/3pGgdxP