Google Will Not Let You Create Or Edit Expanded Text Ads Soon

As we reported last year, Google Ads will be dropping support for expanded text ads in 2022. Starting June 30, 2022, you will no longer be able to create or edit your expanded text ads. Your existing expanded text ads will however continue to serve.


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GoogleBot Stickers Snuck Into Daniel Waisberg's Bag (Airport Security Issue?)

GoogleBot Stickers Sneak Into Daniel Waisberg's Bag


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IndexNow Coming To Yoast SEO Premium

Despite Yoast's founder, Joost de Valk, being super unimpressed with IndexNow, the Microsoft backed indexing initiative, Yoast will be adding support soon for IndexNow in Yoast SEO Premium.


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Google's John Mueller: It's Easier To Stop Buying Links Than Maintaining Your Disavow File

Google's John Mueller has one of his good one liners again. An SEO named Sara Taher asked him for his "thoughts on people updating the disavow file everyday?" John responded "It would be easier to stop buying links /shrug."


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Google AdSense To Test Chrome's Topics API Starting July 1st

Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome's Topics API for ad requests on a "small percentage of traffic." The Topics API was announced early year as a replacement for the flopped FLoC Google cookie replacement.


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