Rand Updates Metrics On Zero Click Study; Google, It's Now Your Turn

Rand Fishkin posted on Twitter several updated stats and information around his most recent zero-click search study. There are some interesting tidbits in this update but more importantly, I think if Rand can take the industry feedback and work to update the study, Google can take the industry feedback and share some of its data.

from Search Engine Roundtable https://ift.tt/3rKMC3M

Google Crawl Budget Can Include All Your Subdomains

Google's John Mueller said when it comes to crawl budget, it is possible that Google may group your subdomains together for crawl budget purposes. John explained "our systems try to figure out which infrastructure belongs together."

from Search Engine Roundtable https://ift.tt/3mcmZrv

Google: Core Web Vitals Does Not Need To Be Met For Top Stories Inclusion

I covered this the other day but it needs to be pulled out and emphasized as its own story. Google said that pages can be included in the top stories carousel and section even if the core web vitals is not "cleared" or met.

from Search Engine Roundtable https://ift.tt/2QPL9w7

Google's John Mueller Answers Five SEO Questions In Less Than Two Minutes

Google's John Mueller answered five different SEO related questions in a video less than two minutes long. It is called the SEO Lighting Round video where he answered the following questions.

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I � Google Pie

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How to Get Backlinks in 2021 [Series Part 3: Outreach]

Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the dos and don’ts of link building outreach in 2021.

from The Moz Blog https://ift.tt/3rSlksp