Google Ads Exact Match Loosened Up A Bit

Last week, PPCGreg posted on Twitter that Google Ads is "taking more liberties in the queries they're allowing for Exact Match to show for. He said it "seems like they loosened things up a good bit."

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How to Evangelize Enterprise SEO Success & Communicate With the C-Suite

The demand for SEO, especially across large and global enterprises, is soaring. Here's how to communicate and elevate Enterprise SEO professional's role within the C-Suite.

The post How to Evangelize Enterprise SEO Success & Communicate With the C-Suite appeared first on Search Engine Journal.

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WordPress Proposes Blocking Google’s FLoC via @sejournal, @martinibuster

Google's FLoC came under more pressure as WordPress discussed a proposal to block it as a security threat

The post WordPress Proposes Blocking Google’s FLoC appeared first on Search Engine Journal.

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Hey Google, Do You Have To Optimize Your Whole Website For One Page To Rank Well?

John Mueller of Google was asked another interesting question in this Friday's SEO hangout. The question was, do you need to optimize your whole website if you only care to have one URL, one page, on that whole website to rank well? The answer was not necessarily but it does help the one page to rank if the other pages on the site are optimized.

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Google: Trust Seals On Your Site May Not Help With Communicating E-A-T

Google's John Mueller was asked "are seals a good way to improve the E-A-T of a website" By seals, the user means trust seals, like BBB seals, security seals, certification seals, anything that conveys a form of trust on the website. John Mueller basically implied no.

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Google Keyboard Shortcut [/] To Enter New Search

Google added a new keyboard shortcut to help users more quickly jump their cursor in the search entry box. If you do a search on Google.com and start typing afterwards, Google will prompt you about this keyboard shortcut that reads "Press [/] to jump to the search box."

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Zero Gravity Chairs At Google

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Review Topic Clusters as Local Business Content Strategy

Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.

from The Moz Blog https://ift.tt/3svyoE7

5 Tips for Managing PPC After the Coronavirus Outbreak via @sejournal, @LisaRocksSEM

PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.

The post 5 Tips for Managing PPC After the Coronavirus Outbreak appeared first on Search Engine Journal.

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