Google: Trust Seals On Your Site May Not Help With Communicating E-A-T

Google's John Mueller was asked "are seals a good way to improve the E-A-T of a website" By seals, the user means trust seals, like BBB seals, security seals, certification seals, anything that conveys a form of trust on the website. John Mueller basically implied no.

from Search Engine Roundtable https://ift.tt/32rdZ8L