Google Local Service Ads Allows Alternative Background Checks Process

Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request that their "own dedicated background check partner" do the verification.

from Search Engine Roundtable https://ift.tt/351ExBX

Danny Goodwin Joins Search Engine Land : Reaction

As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen years or so. This week, Search Engine Land hired seasoned search marketing writer and editor Danny Goodwin.

from Search Engine Roundtable https://ift.tt/3fHEzkC

Google: We're Getting Better At Languages & Location Without Hreflang

Google's John Mueller said on Twitter that "anecdotally, it feels like we're already doing much better with getting languages & location right, even without hreflang or geotargeting settings." This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang.

from Search Engine Roundtable https://ift.tt/3KwamTF

Google: We Don't Understand If Content Is Equivalent When In A Different Language

Google's John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content when those content pieces are in different languages. So Google is basically trusting the hreflang attribute provided by publishers.

from Search Engine Roundtable https://ift.tt/3nHQJhY

Google Reiterates That A Spike In Crawling Unrelated To Upcoming Algorithm Updates

Google's John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter "it's unrelated" when asked if crawl spikes are related to Google updates.

from Search Engine Roundtable https://ift.tt/3GOg6WD