SEO

Microsoft Re-Launches Its Advertising Community & Forum

Microsoft is launching, again, a community forum for its search ad side of the business. It is called the Microsoft Advertising Community.

from Search Engine Roundtable https://ift.tt/3kRRWis

Google: Passage Indexing Is A Lifeline For Pages With Diluted Content

There was an excellent phrase I wanted to pull out from another part of Martin Splitt's interview on passage indexing. Martin said at the 38:30ish mark that passage indexing is really a lifeline for pages that have good content on them but it is buried or diluted on a big page.

from Search Engine Roundtable https://ift.tt/35KfTnr

More From Google On Passage Indexing vs Featured Snippets

We already heard a bit about the differences between featured snippets and passage indexing from Google. But in a video interview with Martin Splitt of Google, Martin went a lot deeper into the differences.

from Search Engine Roundtable https://ift.tt/32XokKh

Google News Publisher Support Isn't Very Helpful

There is a nice number of SEOs in our space that focus on Google News and news publisher related SEO. But sadly, John Mueller and his team are not the best folks to ask at Google with Google News related questions. The Google News publisher support, is, well, to say the least, not super helpful.