Daily Search Forum Recap: October 16, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST]

The Marketing O'Clock team welcomes the new Google Analytics, attribution improvements in Google Ads, and better Search insights in Google Podcasts Manager.

The post Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

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How to Use Google Analytics: A Complete Guide via @annaleacrowe

Read this guide for an overview of Google Analytics and how you can use it to your advantage to boost your SEO and digital marketing.

The post How to Use Google Analytics: A Complete Guide via @annaleacrowe appeared first on Search Engine Journal.

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Search Buzz Video Recap: Big Changes Coming To Google Search, Indexing Issues Grow, New Quality Raters Guidelines & Bing Site Explorer

It was a super busy week in the SEM world this week, a ton of things to talk about this week. Yesterday, Google announced a slew up updates, I broke down what is important for SEOs to know about including BERT updates, passage indexing...

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How to Target Multiple Cities Without Hurting Your SEO via @lorenbaker

Done right, city pages can be an integral part of your local SEO strategy. Here's how to target and optimize them for local search.

The post How to Target Multiple Cities Without Hurting Your SEO via @lorenbaker appeared first on Search Engine Journal.

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Link Building & Anchor Text: 3 Things You Need to Know via @jamarketer

Link building anchor text is tricky. Here are a few key things to know to optimize your anchors and avoid search engine penalties.

The post Link Building & Anchor Text: 3 Things You Need to Know via @jamarketer appeared first on Search Engine Journal.

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Google Search Announcements: BERT, Passages & Subtopic Indexing & More

Google made a boat load of announcements last night around Google Search. Now, while some of the announcements were things already launched, many were new. Google covered changes to BERT, how it understands passages and subtopics on a page, to humming to Google and health and safety features and so much more.

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Google Local Wait Times For Restaurants Inaccurate

Remember the days where you use to look at Google Maps to see how busy a place was before you went there? Oh you still do that, to make sure it is not busy at all because of the plaque? Well, it seems to be broken. Google wait times for restaurants and probably other local businesses are simply off.

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Bing Site Explorer: Old But New

Bing has relaunched Site Explorer in Bing Webmaster Tools. Bing said this is not a simple migration from the old Bing Webmaster Tools but building it up from the ground up, new. So it is old but it really is something new.

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