Daily Search Forum Recap: September 9, 2020

Here is a recap of what happened in the search forums today...



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Breaking: Facebook to Impose Limits on Number of Ads via @SusanEDub

Advertisers can expect to start seeing their ad volume limits enforced in February of 2021.

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Google to Pass UK’s Digital Service Tax to Advertisers via @SusanEDub

Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.

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Crawl Budget: Everything You Need to Know for SEO via @nikovacr

Learn how search engines crawl the web, how to identify whether crawl budget is relevant to your website, and how to optimize it.

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5 Essential ROI Formulas PPC Managers Should Master via @SusanEDub

Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.

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10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now via @mirandalmwrites

Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Here are 10 options to consider.

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Microsoft Advertising Adds Multi-Image Extensions

Microsoft Advertising added a new feature for its ad platform for supporting multiple images for its search ads. This uses a new feature named multi-image extensions and is available currently only in the US.


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Google Speakable Markup Is Not Obsolete

It has been a long time since we heard Google speak anything on the topic of speakable markup. I've implemented it here and have not seen it in action in Google in a long time either. Plus it seems like Google is not accepting news publishers into this program anymore. But Google's John Mueller said speakable markup is not obsolete.


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Bing Webmaster Tools Removes Geo-Targeting Feature

Bing has removed the geo-targeting feature in the new version of Bing Webmaster Tools. It was in the old version but it has not been migrated to the new version. Fabrice Canal from Bing confirmed it is not coming to the new version and told SEOs instead to use meta data in HTML or HTTP header to communicate geo-related information to Bing.


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John Mueller: The Global Search Personality Of The Year

It was such a nice surprise to see John Mueller win the Global Search Personality Of The Year last night at the Global Search Awards. There isn't a single individual in the space who has helped more people with their Google SEO issues than John. And while this is partially his job, he has worked weekends, holidays and while he was sick helping the webmaster and SEO community.


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