Daily Search Forum Recap: September 25, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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YouTube Updates Age-Appropriate Content Restrictions & This Week’s Digital Marketing News [PODCAST]

The Marketing O'Clock team covers YouTube's age-restricted content policies, updates to Google local campaigns, the redesigned LinkedIn interface, and more.

The post YouTube Updates Age-Appropriate Content Restrictions & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

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39 Inspiring Examples of Contact Us Pages via @annaleacrowe

Looking for inspiration for your contact us page? See these 39 amazing examples from ecommerce, SaaS, agencies, and other brands.

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Migrating to HubSpot CMS: An SEO Walkthrough for New Users via @drumming

New to HubSpot CMS? This roadmap will guide you through its native SEO functionality and integrations and identify key features that are missing.

The post Migrating to HubSpot CMS: An SEO Walkthrough for New Users via @drumming appeared first on Search Engine Journal.

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Search Buzz Video Recap: Google Ranking Fluctuations, Bing Search Improves With AI & Google Local Ranking Information

This week in search we saw a lot of ranking fluctuations in Google Search starting around Wednesday. Bing talked about some big AI improvements it made that helped with autosuggest, people also ask...

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Buyer-Centric Content: How to Write Content for TOFU, MOFU & BOFU via @mansidhorda

Learn which types of content to create for your buyers when they are Top of Funnel, Middle of Funnel, and Bottom of Funnel.

The post Buyer-Centric Content: How to Write Content for TOFU, MOFU & BOFU via @mansidhorda appeared first on Search Engine Journal.

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Google My Business SAB & Virtual Offices Guidelines Updated

Over the past couple of weeks Google has been making updated to its guidelines around service area businesses (SABs) and virtual offices in terms of their Google My Business use. Joy Hawkins documented a lot of the changes but here is a short summary.

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Google: The Context Around Links Is Secondary But Anchor Text Is Primary

You know that many uses of anchor text on links around the web do not say much about where it is linking to. There are tons of "click here" links or other links that are not descriptive. Mihai Aperghis asked John Mueller of Google about the context around a link and how Google treats that.

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Google Local Inventory Ads Gain "Pickup Later" Feature

Google announced that it is expanding its local inventory ads to support the option for stores to show a "pickup later" option. So you can show when the item is available for pick up in the store.

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