Daily Search Forum Recap: November 4, 2020

Here is a recap of what happened in the search forums today...

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Top 20 Tools That Will Help You Create Better Content via @seocopychick

Up your content marketing game with some of the best and proven tools for content research, collaboration, SEO, and analytics.

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Martin Splitt: How Google Chooses Canonical Page via @martinibuster

Google's Martin Splitt shares details of signals and weightings used for identifying canonical page and duplicates.

The post Martin Splitt: How Google Chooses Canonical Page via @martinibuster appeared first on Search Engine Journal.

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Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead via @jonkagan

Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to avoid and some alternatives to try.

The post Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead via @jonkagan appeared first on Search Engine Journal.

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Stop Listening to Google’s Advice on Link Building via @_kevinrowe

Here’s why you should take Google's link building advice with a grain of salt and focus on provent tactics that will serve your company’s goals.

The post Stop Listening to Google’s Advice on Link Building via @_kevinrowe appeared first on Search Engine Journal.

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Most SEOs Use Few SEO Tools & Don't Spend Much On Them

Aleyda Solis posted a set of polls on Twitter asking SEOs about their SEO software and tools usage. In short, it seems like most SEOs use two to four tools and spend under $13,000 annually on those tools. I suspect most of those spend a heck of a lot less than $13,000.

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DeepRank Is Google's Codename For BERT

Last night I had to get clarification from Google about their internal project name DeepRank. In short, and as that amazing video said at the 44:10 mark "they named their project DeepRank after the deep learning methods used by BERT and the ranking aspect of Search." DeepRank is BERT, at least the name of the project used internally to get BERT implemented into Google Search.

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November 2020 Google Webmaster Report

Last month was pretty busy, we had Google's big Search On 2020 event with BERT going 100%, passage indexing (and all the confusion around it)...

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Google Goes Deep On Dupe Detection & Canonicalization

This morning our Google friends, John Mueller, Martin Splitt, Gary Illyes and also Lizzi Harvey (Google's technical writer) posted a new podcast. It was obviously fun to listen to but in it, Gary Illyes went super deep on how Google handles duplicate content detection, i.e. dupe detection and then the canonicalization. They are not the same thing.

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