Google Webmasters Rebrands As ‘Google Search Central’ via @MattGSouthern

Google Search Central is the new Google Webmasters following a change in branding that also comes with a new sidekick for Googlebot.

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Google on Dealing With Sneaky Use of Expired Domains via @martinibuster

Google's John Mueller answers a question about the balance needed to deal with expired domains and the complexities involved

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12 Pinterest SEO Tips for High-Traffic Success via @seocopychick

Want more traffic from Pinterest? Follow these Pinterest SEO tips to optimize your profile, increase clicks, and drive traffic to your website.

The post 12 Pinterest SEO Tips for High-Traffic Success via @seocopychick appeared first on Search Engine Journal.

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5 Things You Should Know Before Buying SEO Software via @MordyOberstein

Before subscribing to an SEO software, make sure to consider these five insider tips to get the most value for your money.

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5 Content No-Nos That Will Scare Off Your Readers (Avoid at All Costs) via @JuliaEMcCoy

Is your content getting crickets? You may be committing these deadly no-nos of online writing. Learn what they are and how to avoid them.

The post 5 Content No-Nos That Will Scare Off Your Readers (Avoid at All Costs) via @JuliaEMcCoy appeared first on Search Engine Journal.

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Unusual Google Search Ranking Algorithm Chatter

Over the past few days there has been weird levels of chatter from within the SEO industry around a possible Google Search algorithm update. I say weird because some are saying the fluctuations in the search results are super high and some are saying nothing is going on at all. Plus most of the tools show nothing but some do show some changes.

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iFrame Loophole Won't Work For Google Core Web Vitals & Page Experience Update

As you know, we now know the Google Page Experience Update is coming on May 2021. But don't try to fool or trick the metrics, specifically the iFrame loophole. Google's Addy Osmani said that the Chrome UX report does not take into account content in iFrames.

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Google on BERT and Exact Match Keywords via @martinibuster

Google's John Mueller answers if BERT impacts need for exact match keywords on web pages

The post Google on BERT and Exact Match Keywords via @martinibuster appeared first on Search Engine Journal.

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Google Tests Bolder Font For Search Result URLs

Google always is testing and here is a bolder font for the search result snippet URLs. Andrea Cruz spotted this test and posted a screen shot on Twitter. You can see when you compare the normal snippet URL font to the one she spotted, the test is a bolder font type for the URL.

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Google Page Experience Update To Launch May 2021 With New Snippet Labels

Google announced that the Page Experience Update will be live in about 6-months, i.e. in May 2021. With that launch, Google will also be testing new visual indicators, like labels, in the search results to communicate to searchers if that page does well with the core web vitals metrics.

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