Daily Search Forum Recap: February 4, 2021

Here is a recap of what happened in the search forums today...

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Google Taking Action Against Sites With Inaccurate Pricing via @MattGSouthern

Google will soon start to take action against sites that show a different price at checkout than the one provided through Google Merchant Center.

The post Google Taking Action Against Sites With Inaccurate Pricing via @MattGSouthern appeared first on Search Engine Journal.

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Breaking: Google Ads to Phase Out Modified Broad Match via @SusanEDub

Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July.

The post Breaking: Google Ads to Phase Out Modified Broad Match via @SusanEDub appeared first on Search Engine Journal.

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6 Alternative Social Media Platforms to Consider via @brentcsutoras

Tired of the "big tech" social networks? Check out these 6 alternative social media platforms and see how influencers are finding success on each one.

The post 6 Alternative Social Media Platforms to Consider via @brentcsutoras appeared first on Search Engine Journal.

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Instagram Adds ‘Recently Deleted’ Folder For Removed Content via @MattGSouthern

Instagram is adding a ‘Recently Deleted’ folder which gives users an opportunity to review their removed content before permanently deleting it.

The post Instagram Adds ‘Recently Deleted’ Folder For Removed Content via @MattGSouthern appeared first on Search Engine Journal.

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The Ultimate Guide for an SEO-Friendly URL Structure via @martinibuster

The proper use of URLs can influence the success of your SEO efforts. Learn how well-crafted URLs can boost your rankings.

The post The Ultimate Guide for an SEO-Friendly URL Structure via @martinibuster appeared first on Search Engine Journal.

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What Is PPC & How Paid Search Marketing Works via @dangilbertppc

This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.

The post What Is PPC & How Paid Search Marketing Works via @dangilbertppc appeared first on Search Engine Journal.

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What Is PPC & How Paid Search Marketing Works via @dangilbertppc

This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.

The post What Is PPC & How Paid Search Marketing Works via @dangilbertppc appeared first on Search Engine Journal.

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Google BERT vs SMITH: How They Work & Work Together via @beanstalkim

Earlier, Google released a research paper about SMITH – a new NLP algorithm. What's it about and how does it compare to BERT? Read on.

The post Google BERT vs SMITH: How They Work & Work Together via @beanstalkim appeared first on Search Engine Journal.

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Google May Suspend E-Commerce Sites That Change Prices On Checkout Page

Google announced that starting on April 6, 2021 it will begin to enforce that the price feed to Google in the Merchant Center feed is not higher than what is displayed on the checkout screen. This is in addition to price enforcement validation of the price in the feed and on your landing page.

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Wikipedia Gatekeeping The About This Result Google Feature?

I honestly think this new "about this result" feature is not a big deal (I can be wrong) but with anything new with Google Search, SEOs tend to obsess about it. So now SEOs are concerned about the information within that feature. Specifically, why is most (all) of it coming from Wikipedia and when Wikipedia does not have information, it just shows when Google first indexed it.

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Google Displays Stars With Reviews In Local Knowledge Panel

Google is now showing actual stars in the reviews section of the local knowledge panel reviews area. Tom Waddington showed a screen shot of this on Twitter and I can replicate it for some businesses.

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