Google Tests Again Removing Full URLs and Breadcrumbs From Snippets

Google is once again testing just showing the domain name of the search result snippet and not the full URL or breadcrumb of that snippet. I saw several people notice this test this week notice this both on the mobile and desktop search results. Google has tested this in the past.

from Search Engine Roundtable https://ift.tt/36oAInN

Google: HTTPS Ranking Boost Even With Other Poor Page Experience Signals

Darcy Burk asked John Mueller of Google if you still get the HTTPS ranking boost if you have HTTPS, but all your other page experience signals are poor. So your core web vitals are horrid but your URLs are over HTTPS, do you lose out on the HTTPS ranking boost which is part of the page experience update?

from Search Engine Roundtable https://ift.tt/3yEDCkn

Some SEOs Disavow The Disavow Tool

Google has a disavow tool, a tool that reluctantly launched in 2012 that lets you tell Google which links you don't want them to count that are pointing to your site. It turns out, there are a number of SEOs that end up disavowing their disavow tool - which has no impact on anything - but it is done.

from Search Engine Roundtable https://ift.tt/3jZPDwJ

Google Shopping Now Only Requires One Form Of Contact Information

Google said that starting in August 2021 it will change its insufficient contact information policy in the Google Merchant Center guidelines from having two forms of contact information, to only one form of contact information on your site.

from Search Engine Roundtable https://ift.tt/2Vkfipz

Doogler Bandana

from Search Engine Roundtable https://ift.tt/2TMqgEa