Google Kirkland Fire Pit

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Daily Search Forum Recap: July 9, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Search News Buzz Video Recap: Google Customer Support Scams, How Google Ranks, Machine Learning Spam & Bing Multimedia Ads

We had a bit of a breather this week with the July 4th weekend and a bit of a slower news week. I did post a recap of the past month of Google SEO and webmaster topics, it was a big month...

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Google Changed How It Handles Soft 404s Detection - Mobile vs Desktop

John Mueller said in this morning's video that Google has changed how it handles soft 404 detection saying it looks at desktop vs mobile differently but in Search Console only reports what it shows in mobile and not on desktop. So if Google sees your mobile site showing a soft 404 for a specific page, it will label it as such but the desktop site might still show up in the search results for that page. John said this is new and kind of surprised him when he heard it.

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Google Tests Again Removing Full URLs and Breadcrumbs From Snippets

Google is once again testing just showing the domain name of the search result snippet and not the full URL or breadcrumb of that snippet. I saw several people notice this test this week notice this both on the mobile and desktop search results. Google has tested this in the past.

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