Google Removed A Soft 404 Classifier To Fix Some Deindexing Bugs

Google's John Mueller said this morning that the Google Search team has removed a classifier it was using to determine soft 404s. As a reminder, a ton of sites were complaining about pages being deindexed and noticed a spike in soft 404s reported by Google Search Console.

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Google Shows Which Ranking Factors Resulted In A Page Ranking

Google is rolling out a new feature for the about this result overlay that actually tells searchers (and SEOs) why Google is ranking that page for that given query. Yes, Google is telling you which high level ranking factors are the reason this page is ranking.

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Some File Extensions Can Confuse Google Search

Technically, when it comes to using file extensions in your URLs, it doesn't really make a difference which one you use for ranking purposes. .PHP, .HTML, .ASP, etc - it doesn't matter. But if you use image based file extensions for web page based file extensions, that might end up confusing Google Search for a period of time.

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Google Question Hub Redesign & Features

Google Question Hub which has been in beta for years but officially launched earlier this year seems to have undergone a redesign. I am not sure when this happened but Eric Heiken noted it on Twitter and I think he is right, it looks new.

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Google Review Snippets Missing From Search Results

Over the past couple of days, Google stopped showing review snippets, the stars under the search result snippets, for all queries. I did ask Google about this yesterday morning, as it really seems like a bug, but I have not heard back yet.

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