Google Explains Why Google Does Not Crawl & Index Every URL

John Mueller of Google wrote a very detailed and honest explanation on why Google (and third party SEO tools) do not crawl and index every URL or link on the web. He explained that crawling is not objective, it is expensive, it can be inefficient, the web changes a lot, there is spam and junk and all of that has to be taken into account.

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New Google Ads Editor v2.0 Live With Performance Max Campaign Support & More

Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns. Google also jumped from version 1.8 directly to version 2.0 (which I expected) with this release.

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Google Looked Into An Eco-Friendly Search Ranking Boost

Google's John Mueller said that the search company did look into what it could do to incentivize sites to be more eco-friendly. He said they looked into a ranking boost of some sorts for sites that are friendly to the environment but it was tricky, he added.

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Making Dumplings At Google Office

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Daily Search Forum Recap: March 21, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

There was yet another unconfirmed Google search update this past weekend...

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