SEO

Poll: 67% Of SEO Professionals Have University Degrees

How many SEOs do you think have university and college degrees? If you thought about 2/3rds, you'd be right. A Twitter poll conducted by Brodie Clark asked SEO professionals: do you have a University degree? 67% said yes and 33% said no to that question.

from Search Engine Roundtable https://ift.tt/WiJmEb2

Moz Back In Google Search After Fraudulent DMCA Takedown

Yesterday afternoon Moz's home page was removed from the Google Search results after Google processed a fraudulent (or mistaken) DMCA takedown request. Moz is now back, within 12 hours from when Google learned about the issue - but there is no response from Google on how this could have happened as of yet.

from Search Engine Roundtable https://ift.tt/47MRZJF

Google Blocked 3.4 Billion Ads, Restricted 5.7 Billion Ads & Suspended 5.6 Million Advertisers

Google has published its annual "Ads Safety Report" and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7 billion ads, suspended over 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021.

from Search Engine Roundtable https://ift.tt/M4SRZAl

Google Ads Customer Match Lists Will Work With Smart Bidding & Optimized Targeting

Google sent some advertisers emails saying "beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns."