SEO

Google September 2023 Helpful Content Update Rolling Out With Improved Classifier

Last night, Google began to roll out an update to the Helpful content system - the Google September 2023 Helpful Content Update. What is new is not the part about finding hidden gems (that will come later) but a new "improved classifier."

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Google: Site Name Issues Massively Dropped Since Last Algorithm Update

Danny Sullivan, the Google Search Liaison, said on X that the number of issues and complaints posted in the forums about site names being wrong in Google search has "massively dropped" since the last Google site names update in July.

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Google Bring Your Pup To Work Day

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Daily Search Forum Recap: September 14, 2023

Here is a recap of what happened in the search forums today...

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Google Search Products Overlay With Zoomable Product Images

Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product image.

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Google FAQ Rich Results Now Only Displayed For Authoritative Sites

A month ago, Google told us that FAQ rich results in the Google search results will be shown for only authoritative sites but we waited over a month and nothing changed. That was until yesterday when FAQs in the Google search results are now barely showing up in the search results anymore.

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Google Maps/Local Tests Third Party Reviews Again

Google Maps and Google Local are testing showing third-party reviews for Google Business Profile listings. It has been over a decade since Google Maps showed third-party reviews, reviews not left directly by a searcher on Google but placed on a third-party website.

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Google Upside Down Room In Brazil

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Daily Search Forum Recap: September 13, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test

A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend.

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Google: No Such Thing As "Back To The Same" For Search Rankings After A Site Revamp

The other day we covered how Google's John Mueller said that there is no way to prevent traffic loss after a website revamp. John this morning added that there is also no "back to the same" as you were in search rankings before that website revamp.

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Google Ship Carrier

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Daily Search Forum Recap: September 12, 2023

Here is a recap of what happened in the search forums today...

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Google: Very Few Robots.txt Files Are Over 500KB

Gary Illyes shared a nice little tidbit on LinkedIn about robots.txt files. He said that only a tiny number of robots.txt files are over 500 kilobytes. I mean, most robots.txt files have a few lines of text, so this makes sense but still, it is a nice tidbit of knowledge.

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Google: Use Hreflang When Sitelinks Go To Wrong Country Version

Google's John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, "This is kinda what hreflang is for (and even that isn't a guarantee that languages/regions won't mix)."

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Google On Content On E-Commerce Category Page: Stay Away From Low-Quality Blurbs

We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those category pages, make sure they are not low-quality, auto-generated blurbs of text.

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Google To Force Some Suspended Advertisers To Get Verification Before Lifting Suspension

Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not apply to advertisers who do monthly invoicing.

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Another Google Surfboard

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Daily Search Forum Recap: September 11, 2023

Here is a recap of what happened in the search forums today...

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New: Google Search Console Shows Merchant Center Visibility Issues & Changes

Google announced that Google Search Console will now show Google Merchant Center visibility issues and changes in new reports. There are two new reports, the first report shows when products stop appearing on the Shopping tab due to any issues and the second shows changes clicks and improve ranking of products on Google Search.

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New Google Business Profiles Reinstatement Process (US)

In the coming weeks, Google will bring the EU version of the Google Business Profile reinstatement process to the US. Local SEOs are buzzing about it because it converts the process into a wizard that walks you through the steps but more importantly, it seems you get one chance at reinstatement and that it is.

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