SearchGPT - OpenAI's AI Search Tool

OpenAI has announced SearchGPT, its AI search tool that looks and feels a lot like ChatGPT but gives you more sources and answers through links. OpenAI wrote, "We're testing SearchGPT, a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sources."

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Google's John Mueller: Don't Use LLMs For SEO Advice

Google's John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, "please don't use LLMs for SEO advice." "They learn from all the bad SEO information out there," he added.

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Google Search With Related Images Carousel Below Image Box

Google is testing showing a related images carousel right below an images box in the mobile search results. As you scroll through the search results, you are presented with an images box and if that is not enough for you, Google Search shows you a related images carousel right below that.

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Google Local Book Online CTA For Call Business

Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the business directly. The button says "call business" and then will dial the business from your mobile phone.

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Apple Maps Web Version Launches Beta

Apple has launched a public beta version of Apple Maps on the web after launching the mobile app back almost 12 years ago on September 19, 2012. "Apple Maps on the web is available in public beta, allowing users around the world to access Maps directly from their browser," Apple wrote.

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Google Local Service Ads Shows Phone Number On Hover

Google Local Service Ads can now show the business's phone number in the ad unit when you hover over your mouse cursor over the ad. It will then dynamically expand the ad to show the advertiser's phone number.

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Google Outlines Videos In Search Results

Google seems to have changed how it shows large videos in the search results. I am now seeing them show these gray lines, outlining the video box, in the Google Search results.

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New Google Ads Sitelinks Interface

Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the sitelinks.

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Google Ads Editor Version 2.7 Is Now Out

Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negative keywords and more.

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Google Testing Save Button For AI Overviews

Google is testing the ability to save your AI Overviews to your Google Interests section. If you are opted-in to labs in Google, and you see AI Overviews, at the bottom of the AI Overview, you may see a new "Save" button.

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New Microsoft Advertising Brand Lists For Performance Max Campaigns

Microsoft Advertising is rolling out brand lists for Performance Max campaigns. "Brand lists allow greater control over brand image and ad visibility, including the brands you don't want your ads to be associated with," Microsoft wrote in its help documentation.

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Bing Tests Related Searches At Top - Below Search Bar

Bing is testing placing the related searches at the top of the search results page, directly under the search bar. The searches are exactly what you would see in the bottom but in a different format at the top.

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Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better in the localized/regional version of Google. So if you want to rank better in Google in Korea, using a ccTLd such as .kr helps a little and using Korean text on your page helps even more.

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Google's On Knowing If Your SEO Team Is Doing Their Job

Google's John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the following to ensure the SEO team is doing their job.

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Google Merchant Center Next Gains Support For Supplemental Feeds

Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn't happen until early Q3 of 2024. That being said, feed rules still do not seem to be supported yet by Google Merchant Center Next and that was also promised by now.

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Google Local Panel: Search Products With Camera

Google is testing showing a button in some local panels, some Google Business Profiles, that reads "Search Products With Camera." This seems to be related to Google Lens and the new multisearch features.

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Google Merchant Center Next Coming To All Merchants

Google announced that Google Merchant Center Next, the updated version of Google Merchant Center it announced at Google Marketing Live in 2023, is now coming to all merchants this month. Google has already begun notifying merchants and advertisers of this via email and will continue to do so over the month.

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Google's Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast

Catena Media, a publicly-traded online gambling information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update.

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Google Ads Changed Broad Match To Intent Match In Japan

Google Ads has changed what they call broad match to intent match in Japan. So now it is called ã'¤ã³ãã³ãããã (Intent Match), it was called é¨åä'è' (Partial Match).

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Google Ads Query Refinements Under Ad Carousel

Google seems to be testing a query refinement ad option. Where Google is showing other search queries related to the ads it is showing under a sponsored ad carousel in the search results.

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Google May Allow Publishers To Exclude Content From Google Discover

Google may allow publishers to exclude some of their content from being displayed in Google Discover. Danny Sullivan, the Google Search Liaison, said he thinks that option would be useful and thus passed it on to the team to look into.

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Google Search Tests Back To AI Overview Button

Google Search is testing a way to jump back up to the AI Overview after you scroll past it. This button shows up after a searcher decides to scroll past the AI Overview and look at the normal search results. Google wants you to click the "Overview" button to go back to the AI Overview at the top, the one you decided to scroll past.

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Google Search Continues Tests Highlighted Snippets & Light Backgrounds

Google Search seems to be continuing to test highlighting words in blue in its search results snippets. Plus, Google is also testing showing light background color for some words in the search result snippets.

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Google: Removing Massive Disavow Lists Should Not Worry You

John Mueller from Google was asked if you should worry that massive link disavow lists can hurt you negatively and also if you remove the list that it might also hurt you. John said you should not be worried at all, when he was asked how worried should you be, he said "zero."

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Schema.org Redesign With Updated Validator

Schema.org has a new design, it seems like the design went live this week. The Schema.org validator also looks fresh and new. It is unclear if there were any other changes made, outside of the design update.

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