Programming Note: Offline For Shavuot On Monday & Tuesday

This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Monday and Tuesday, June 2nd and 3rd. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours...

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Google Ads Al Max Replaces Search Max In Google Ads

Google seems to be renaming Search Max to AI Max within the Google Ads interface. The new wording for this says, "Al Max for search campaigns." Then there is a toggle to turn on "Optimise your campaign with Al Max" with a beta label.

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Google On How Googlebot Crawling Has Changed Over The Years

Gary Illyes from Google described how search engine crawlers have changed over the years. This came up in the latest Search Off the Record podcast with Martin Splitt and Gary Illyes from Google.

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Some Seeing Google Ads Channel‬‭ Reporting For Performance Max

Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a month ago, after hearing leaks of it weeks prior and now some are able to see it in their accounts.

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Google: Page Needs To Be Indexed To Be Shown In AI Mode

Google has once again confirmed that in order for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and then indexed by Google. This is the same thing for a page to be shown in Google Search, Google AI Overviews and other Google properties.

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Bing Tests Related Searches Alternative Texts

Microsoft is testing using alternative names and titles for the related searches section within the Bing Search results. I was able to trigger four alternatives to the normal related searches header.

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Google Moving Notifications To Merchant Center Next June 25

Google announced it will be removing the notifications and email archive section from Google Merchant Center into Google Merchant Center Next on June 25, 2025. After June 25th, Google Merchant Center will no longer have your email notifications archived there.

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Google AI Overviews With Image Carousel

Google AI Overviews can now show an image carousel that you can swipe through to go to images. I am not able to replicate this myself but it seems like when you click on the images, it takes you into Google Image Search.

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SEO Complaints About Google's Live Broadcasting & Indexing API

I am seeing a number of complaints from the SEO industry in India and those regions around Google not indexing live broadcast types of content fast with the Google Indexing API. There are quite a number of complaints on X this morning about the issue - to be clear, I cannot replicate it myself.

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Google: Stop Using Indexing API For Unsupported Content

Google's John Mueller once again told SEOs to stop using the Google Indexing API for unsupported content types. The Google Indexing API is supported for job postings and live stream content and nothing else, but yet many still try to use it for other types of content.

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Google AI Mode Reporting Coming To Search Console

Google has confirmed that AI Mode reporting will be coming to Google Search Console. It is currently not yet in Search Console, but it will be coming as part of the AI Mode rollout.

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Bug: Google Search Console Discover Performance Report Hashtag Notice

Google Search Console's Discover performance report has a weird bug. It started early yesterday morning where a blue notice prompt would show up and have a mysterious hashtag, with the text "Learn more" and "Got it." This is obviously a bug.

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New Google Ads Smart Bidding Exploration: Bidding Update

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade."

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Google Ads New AI Tools & Agentic Capabilities

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and creatives and also agentic capabilities to help you with this on the backend.

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New Google Docs On Using AI Generative Content & AI Search Features

Google has published two new help documents on the topic of AI; one on guidance on using generative AI content on your website and the second on AI features and your website. Google also published a blog post on the topics over here.

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Bing Tests Double Border Search Box

Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.

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Google AI Overviews With Author Names & Citations

Google seems to be testing showing author names and website citations in the AI Overviews. I am honestly not sure if this is new but Christian Kunz said it was and posted about it on his blog and on X.

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Microsoft Partners With Creators To Promote Copilot Search in Bing

Microsoft's Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new AI powered search feature.

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Google Ads Spending Bug With New Customer Acquisition Since May 15

Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are not able to spend the set budget. This bug was confirmed with Google and has been an issue for advertisers since May 15th.

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Google Speeds Up AI Mode

Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results, organizing results, it just now saying kicking off searches and then looking at sites and then quickly shows the AI Mode response.

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Google Search Ranking Update Volatility May 16th

As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The most heated day seems to have been on Friday but the chatter is pretty busy over the weekend within the SEO community.

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Apple Maps Adds Insights, Ratings & Reviews From More Sources

Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide "insights, ratings, and reviews from expert sources" within Apple Maps.

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Google Working To Make It Easier To Share AI Overviews & AI Mode

Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.

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Bing Shopping Tests Shading Site Names

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.

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Google Search AI Shuffle Button

Google is testing a "Shuffle" button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response Google's AI gives you.

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