7 Marketing Disasters That Turned Out to Be Precious Lessons

SEO and marketing pros have their own professional horror stories to tell. Here are a few, and the lessons they learned from the experience.

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Google Shares 16 Stats About Holiday Shoppers via @MattGSouthern

Google shares 16 stats about holiday shoppers in a new document detailing recent shifts in consumer behavior.

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LinkedIn Launches A New Tool For Job Seekers via @MattGSouthern

LinkedIn’s ‘Career Explorer’ is a new tool designed to help job seekers transition into a new field.

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Daily Search Forum Recap: November 4, 2020

Here is a recap of what happened in the search forums today...



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Top 20 Tools That Will Help You Create Better Content via @seocopychick

Up your content marketing game with some of the best and proven tools for content research, collaboration, SEO, and analytics.

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Martin Splitt: How Google Chooses Canonical Page via @martinibuster

Google's Martin Splitt shares details of signals and weightings used for identifying canonical page and duplicates.

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Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead via @jonkagan

Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to avoid and some alternatives to try.

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Stop Listening to Google’s Advice on Link Building via @_kevinrowe

Here’s why you should take Google's link building advice with a grain of salt and focus on provent tactics that will serve your company’s goals.

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Most SEOs Use Few SEO Tools & Don't Spend Much On Them

Aleyda Solis posted a set of polls on Twitter asking SEOs about their SEO software and tools usage. In short, it seems like most SEOs use two to four tools and spend under $13,000 annually on those tools. I suspect most of those spend a heck of a lot less than $13,000.


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DeepRank Is Google's Codename For BERT

Last night I had to get clarification from Google about their internal project name DeepRank. In short, and as that amazing video said at the 44:10 mark "they named their project DeepRank after the deep learning methods used by BERT and the ranking aspect of Search." DeepRank is BERT, at least the name of the project used internally to get BERT implemented into Google Search.


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November 2020 Google Webmaster Report

Last month was pretty busy, we had Google's big Search On 2020 event with BERT going 100%, passage indexing (and all the confusion around it)...


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