Google Ads Test: Call Extensions With Advertiser Name

Google is testing yet another call extension ad format, this one shows the advertiser's name below the clickable phone number. This gives a lot more visibility to the phone number and the CTA for the call extension.

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Google Ads Featured Options Search Interface

Google Ads may be testing a new search ad format named "featured options." This shows ad listings in this thing card layouts that should be related to events.

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Google Business Profiles Listings See Also Carousel Leading To Competitors

Google is testing the "see also" carousel on Google Business Profiles. This means, someone can be looking directly at your local listing on Google, maybe because they searched for your company name, and Google can be suggesting competitors right under your listing.

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Federal Judge Rules Google Is A Monopoly & Will Be Broken Up Or Face Serious Constraints

Judge Amit Mehta, a US federal judge ruled on Monday that Google is a monopoly. "Google is a monopolist, and it has acted as one to maintain its monopoly," Judge Mehta wrote in his 286-page filing (PDF).

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Google Local Knowledge Panel Interactive Card Interface

Google seems to have launched the interactive knowledge panel layout for local knowledge panels in Google Search. This design is from a couple of years ago but now seems to be rolling out for the local version of knowledge panels.

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Google To Allow Pubic Hair Grooming Ads In September 2024

Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search.

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Google Ads Reporting & Some Interfaces Are Down For Advertisers

Google Ads is currently having an outage for many of its reporting interfaces across Report Editor, Dashboards, and Saved Reports in the Google Ads web interface. Plus, The Products, Product Groups and Listing Groups pages are down across the web interface, API, and Google Ads Editor.

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Deep Dive On How Google Search Indexes JavaScript

The folks at Vercel and MERJ put together a super deep dive on how Google Search handles indexing JavaScript. They analyzed over 100,000 Googlebot fetches across various sites to test and validate Google's SEO capabilities. In short, Google Search handles JavaScript incredibly well, almost as well as normal web pages.

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Google Ads Launches New PMax Reporting Updates & AI Generation Tools

Google announced new Performance Max reporting updates and asset generation and image editing expansions. "We're adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and much more," Google wrote.

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Google "Hidden Gem Stores" Search Feature

Google seems to be testing a new search feature named "Hidden gem stores." This shows you shopping and merchant listings from various stores and brands. This does not seem to be the Google hidden gems algorithm, but rather just a fancy title for a search feature box.

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Microsoft Bing Advertising Revenue Up 19% (Back To Growth?)

Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022.

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New Google Ads Google Merchant Center Feed Integration In AI Image Editor

Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your Google Ads account. The images will then be stored and available for use in the Google Ads Asset Library. "You can leverage product images to generate new campaign images using AI-powered image editing in Google Ads," Google added.

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New Google Ads Format "For Your Consideration"

Google may be testing a new search ad format named "for your consideration." These ads, at least in the example below, show hotel websites that you can go to to find hotels in the area. This may work for other categories of queries, outside of hotels, but this is the example I see right now.

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Google May Replace X (Twitter) With Latest Posts From

Google Search may be replacing the heading for "X (Twitter)" posts with "Latest Posts from." This would be a step to removing more X branding from the Google Search results page.

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Google Search Console Performance Report Search Appearance Filter Bug (To Be Fixed)

Google Search Console has a bug with the Search Performance report, where if you want to filter by Search Appearance, it won't show you all the options. Google is aware of the bug and it should be fixed soon.

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Google Business Profiles New Generate Menu From Photo

Google Business Profiles has a new AI feature to let you upload a photo of your menu and Google will create your menu items for your restaurant based on that photo. This is a generative AI feature and is currently considered "experimental."

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Google Showing X Carousel Less Often For News Topics?

Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up for about 12% of queries, when earlier this year it was showing for closer to 27% of queries in Google Search.

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SearchGPT - OpenAI's AI Search Tool

OpenAI has announced SearchGPT, its AI search tool that looks and feels a lot like ChatGPT but gives you more sources and answers through links. OpenAI wrote, "We're testing SearchGPT, a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sources."

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Google's John Mueller: Don't Use LLMs For SEO Advice

Google's John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, "please don't use LLMs for SEO advice." "They learn from all the bad SEO information out there," he added.

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Google Search With Related Images Carousel Below Image Box

Google is testing showing a related images carousel right below an images box in the mobile search results. As you scroll through the search results, you are presented with an images box and if that is not enough for you, Google Search shows you a related images carousel right below that.

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Google Local Book Online CTA For Call Business

Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the business directly. The button says "call business" and then will dial the business from your mobile phone.

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Apple Maps Web Version Launches Beta

Apple has launched a public beta version of Apple Maps on the web after launching the mobile app back almost 12 years ago on September 19, 2012. "Apple Maps on the web is available in public beta, allowing users around the world to access Maps directly from their browser," Apple wrote.

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Google Local Service Ads Shows Phone Number On Hover

Google Local Service Ads can now show the business's phone number in the ad unit when you hover over your mouse cursor over the ad. It will then dynamically expand the ad to show the advertiser's phone number.

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Google Outlines Videos In Search Results

Google seems to have changed how it shows large videos in the search results. I am now seeing them show these gray lines, outlining the video box, in the Google Search results.

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New Google Ads Sitelinks Interface

Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the sitelinks.

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